Only 10% of paid search account managers
optimize their accounts.
The other 90% don’t but we do it daily in Linkedware
Paid Search Marketing
Paid search marketing is a critical part of your pay-per-click (PPC) campaign strategy. There is no better time to advertise than when someone already has determined they want your product or service and is actively looking to buy.
In a nutshell, you bid on the keywords related to your business to get your ad in front of users and pay the search engine a small fee if your ad gets clicked.
If your campaign is set up right, this can be a very profitable way to get in front of potential customers who are actively looking for your solution. However, a badly designed and managed campaign can waste a lot of money.
As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. At Linkedware, we constantly monitor and optimize our clients’ accounts to ensure the best results possible.
Paid search marketing isn’t easy, but the results can redefine success for your business.
How We Succeed
At Linkedware, we believe that there are two key aspects to successful paid search marketing: strategy and follow-through.
For each campaign, we create a marketing strategy that defines how your offering meets the needs of your potential customers. We then use that strategy to create a consistent and compelling message that combines the right keywords, ad messaging and site experience to produce sales.
Once your campaigns are set up and driving results, we spend time every week testing and analyzing every aspect of your campaigns to ensure that they are performing optimally.
By combining paid search management, optimization and analytics, we set you up for success and ensure that your campaigns provide the best return on investment possible.
Paid Search Platforms
While Google Paid Search is certainly the biggest paid search platform, it isn’t the only one out there. Bing, Yahoo, AOL and even ASK also have paid search opportunities that can sometimes yield remarkable results.
Google Paid Search
Google handles over 3 billion searches every single day. That’s over a trillion searches a year…and the number is growing!
Businesses today need a strong search engine presence to be competitive, which means showing ads on Google Search results pages right when customers are looking to buy.
Generally speaking, every online marketing strategy should include some sort of paid search presence on Google. Choosing not to compete on Google is essentially like choosing to hand your customers to your competitors.
Bing/Yahoo Paid Search
Google represents about 70-80% of online search traffic. Bing and Yahoo make up the other 20-30%.
Google search traffic is different from Bing or Yahoo traffic, so you can’t just export your Google paid search campaigns to a different platform. Sometimes, keywords and ads that perform poorly in Google are more effective in Bing or Yahoo or vice versa.
For this reason, it’s important to understand the differences between the search engines and setup custom tracking and analytics for each platform.